People trust predictable content. Keeping word use, spelling, capitalization and abbreviations consistent helps build a common language.
All proper nouns, including Wilmington Trust product names, will always be capitalized. Features and products that aren't unique to Wilmington Trust are not capitalized unless otherwise noted here.
Lowercase, unless the word is part of a formal product name
Lowercase, unless preceded by M&T
Always use branch, not office
One word
email is not hyphenated
One word
One word
One word
Lowercase
Two words when used as an action
One word when used as a noun or an adjective
Do not use "www." when writing out the url
One word, not hyphenated
Capitalize both words when referring to the platform
Correct usage for login screens
Capitalize both words
Correct use for login screens
One word, lowercase
Always capitalized
Do not use "www." when writing out the url
Only use the abbreviations below when UI space is limited. Otherwise always write out the full word.
Full | Abbreviation |
---|---|
January | Jan |
February | Feb |
March | Mar |
April | Apr |
May | May |
June | Jun |
July | Jul |
August | Aug |
September | Sep |
October | Oct |
November | Nov |
December | Dec |
Full | Abbreviation |
---|---|
Monday | Mon |
Tuesday | Tue |
Wednesday | Wed |
Thursday | Thu |
Friday | Fri |
Saturday | Sat |
Sunday | Sun |