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Overview

Title

Titles describe the main purpose of a screen and any content subsections in a given layout. Font size, weight and color will depend on usage, as defined in the variants below.

Variants

Title 1

Use for the Title element that belongs in the first level of the visual hierarchy. This will usually be the headline title which will appear only once per page.

WeightColorFont ValuesUsage

Title1/Normal

SemiLight 200#007856font-size: 32px
line-height: 40px
For first level titles on light backgrounds

Title1/Light

SemiLight 200#FFFfont-size: 32px
line-height: 40px
For first level titles on dark or primary green backgrounds
Title 2

Use for any Title elements that belong in the second level of the visual hierarchy. This will usually be section header titles.

Title2/Normal

SemiLight 200#333font-size: 24px
line-height: 30px
For second level titles on light backgrounds

Title2/Light

SemiLight 200#FFFfont-size: 24px
line-height: 30px
For second level titles on dark or primary green backgrounds
Title 3

Use for any Title elements that belong in the third level of the visual hierarchy. This will usually be section or subsection header titles.

Title3/Normal

Medium 500#333font-size: 16px
line-height: 24px
For third level titles on light backgrounds

Title3/Light

Medium 500#FFFfont-size: 16px
line-height: 24px
For third level titles on dark or primary green backgrounds
Title 4

Use for any Title elements that belong in the fourth level of the visual hierarchy. One example of this is the navigation title, found in the Intro Area pattern.

Title4/Normal

SemiLight 200#333font-size: 12px
line-height: 18px
letter-spacing: 2px
For fourth level titles on light backgrounds

Title4/Subtle

SemiLight 200#D7D7D7font-size: 12px
line-height: 18px
letter-spacing: 2px
For fourth level titles on dark backgrounds

Title4/Light

SemiLight 200#FFFfont-size: 12px
line-height: 18px
letter-spacing: 2px
For fourth level titles on dark or primary green backgrounds

Design Environment

All titles are left-aligned. Keep headings closer to the text they introduce than the text that precedes them.


Microcopy

Titles can be full sentences or fragments, but try to stay consistent within the same layout and flow. Fragments look best when they fit onto one line. Use sentence case with no end punctuation unless the title is a question.